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Free Weekly Search Engine Optimization SEO News
Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.
Top 5 elements that you need for high rankings on Google
A small error in one search engine optimization factor can destroy your efforts in all other elements. When you optimize your website for search engines, you have to consider several different factors. In this article, you'll find the five most important factors that influence your Google rankings.
Tue, 09 Mar 2010 15:36:36 +0100
Is your website exploited by proxy hijackers?
Proxy hijacking still seems to be an issue on Google. Other websites might steal your website content and they can outrank your web pages on Google with the stolen content. Is your website affected? What can you do against these hijackers?
Tue, 02 Mar 2010 15:36:36 +0100
Double talk: do search engines understand your web pages?
Google does not list your web pages although you have a great site? This week's article lists 5 reasons why search engines won't list your website (solutions included).
Tue, 23 Feb 2010 15:36:36 +0100
Bing about web spam - Is your website considered spam?
All major search engines have special teams that try to eliminate web spam from their search result pages. Bing has just published an article about web spam. Is your website spam and are your rankings at risk?
Tue, 16 Feb 2010 15:36:36 +0100
Google AdWords: how to lower your costs while selling more
If you advertise your website on Google AdWords, chances are that you found out that you can spent a lot of money on AdWords without getting a lot in return. The reason why many people spend much more than they have to for their Google AdWords ads is that they use the wrong settings in their campaigns.
Tue, 09 Feb 2010 15:36:36 +0100
How to get your breadcrumbs on Google's result pages
Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?
Tue, 02 Feb 2010 15:36:36 +0100
How do synonyms in Google results affect your rankings?
Google has announced a major change in the way that they handle search results by including synonyms for some words that may be used in queries. How does this affect the position of your web pages in Google's search results?
Tue, 26 Jan 2010 15:36:36 +0100
Official Google statement: how Google ranks tweets
How does Google rank tweets in the real-time results? The Google engineer who led Google's real-time search development shares some insights.
Tue, 19 Jan 2010 15:36:36 +0100
Study: does it pay to invest your time in long tail keywords?
How important are the long tail keywords in your search marketing campaign? Does it pay to invest your time in long tail keywords with little search volume? A new study has the answer.
Tue, 12 Jan 2010 15:36:36 +0100
How to get in Google's real-time results
Last month, Google started to display real-time results on the search engine result pages. How are these results calculated and how can you get in these results?
Tue, 05 Jan 2010 15:36:36 +0100
Solve the holiday jigsaw puzzle and the latest SEO news
Solve our holiday jigsaw puzzle online, get interesting 2009 statistics, learn about Google vs. Baidu and much more.
Tue, 29 Dec 2009 15:36:36 +0100
Will web page speed become a more important ranking factor?
Google's Matt Cutts recently suggested that the speed of a web page might become more important in Google's ranking algorithm. How will this affect your website and what can you do to improve the speed of your website?
Tue, 22 Dec 2009 15:36:36 +0100
Google patent: how Google deals with duplicate content
Google was granted a patent this month that explains how search engines can deal with duplicate content issues. Does your website hvae duplicate content problems?
Tue, 15 Dec 2009 15:36:36 +0100
Google Caffeine: how will it affect the rankings of your web pages?
Google's new Caffeine index is going to be released soon. What do you have to expect from this update and how will it affect the position of your web pages in Google?
Tue, 08 Dec 2009 15:36:36 +0100
Official search engine statement: link building do's and dont's
Bing recently published a document about link building. Although it focuses on how Bing deals with inbound links, it can also help you to get better links for Google, Yahoo and other search engines. The most important points of Bing's document can be found in this article.
Tue, 01 Dec 2009 15:36:36 +0100
Image optimization: get more visitors by being listed at the very top of Google's search results
Google Images has indexed billions of images. If your image can be found for the right keyword, then you will get targeted visitors to your website. We have six tips that help you to get your images on Google's first results page.
Tue, 24 Nov 2009 15:36:36 +0100
The right SEO tactic for low and high competition
Depending on the keywords for which you want to get high rankings, you have to employ different tactics. Keywords with less competition require different tactics than keywords with high competition. Two charts illustrate the importance and the effect of different optimization tactics.
Tue, 17 Nov 2009 15:36:36 +0100
Don't screw it up: why should other websites link to your site?
Links from related websites are very important for the position of your own site in Google's search results. Unfortunately, it's rather difficult to convince other people to link to your site.
Tue, 10 Nov 2009 15:36:36 +0100
Paid links: do they really affect your Google rankings?
Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?
Tue, 03 Nov 2009 15:36:36 +0100
Official Google statement: how to deal with bad inbound links
Many webmasters think that low quality links or links from spammy websites can have a negative effect on the ranking of their websites on Google. The problem with links from spammy websites is that it is very difficult to do something against them. Here's an official Google statement about bad links.
Tue, 27 Oct 2009 15:36:36 +0100
How to get your website above the regular results on Google - without paying for it
This week, we're showing you how you can optimize the listings of your website on Google Maps. Good listings on Google Maps can result in many website visitors.
Tue, 20 Oct 2009 15:36:36 +0100
Five steps: How to outrank your competitors on Google
To get high rankings on Google, it is not necessary to have everything that Google expects from a great website. You just have to be better than your competitors. If you have a website with optimized web pages, it is usually the quality of the links that make the difference. The tips in this article will help you to get better rankings than your competitors.
Tue, 13 Oct 2009 15:36:36 +0100
What's the catch? How IBP's Google ranking guarantee works.
You have probably seen the top 10 ranking guarantee that we give users of our website promotion tool IBP: we guarantee that your website will be found in the regular (unpaid) search results on Google for the keywords of your choice. Is it really possible to guarantee a top 10 position on Google? What's the catch?
Tue, 06 Oct 2009 15:36:36 +0100
TrustRank revisited: do search engines trust your website?
All major search engines use some kind of TrustRank to rank your web pages. How does this affect the position of your website in the search results and how can you improve the TrustRank of your website?
Tue, 29 Sep 2009 15:36:36 +0100
Reciprocal links: are they great, crap or something in between?
Reciprocal links are discussed controversially among search engine marketers. Some think that reciprocal links are great, others think that they are a waste of time, another group thinks that reciprocal links work to some degree. Is there a final answer?
Tue, 22 Sep 2009 15:36:36 +0100
A new free online keyword suggestion tool
If you want to succeed on the Internet, it is extremely important that you choose the right keywords for both organic search engine optimization and pay per click marketing. If you choose the wrong keywords, you'll waste a lot of time and money. A new frekeyword suggestion tool helps you to find good keywords.
Tue, 15 Sep 2009 15:36:36 +0100
The effect of your URL structure on your Google rankings
Does Google care about the position of a web page on your server? Does it make a difference if a web page is in the root directory of your website or in a sub directory? How does your URL structure influence the position of your web pages in Google's search results? What can you do to improve the position of your website?
Tue, 08 Sep 2009 15:36:36 +0100
Google's human reviewers: real people judge about your Google rankings
This week, we're taking a look at the effect of human reviewers on Google's ranking algorithm. Google employs several thousand people who manually review the search results. Do they like your website?
Tue, 01 Sep 2009 15:36:36 +0100
The winner takes it all: how to survive three rounds to get the sale
One of the main problems in Internet marketing is that it is often a "the winner takes it all" game. That means that the best website will get the deal and all other websites will get nothing, no matter how good they are. If you are just slightly better than your competitors, you will get many more sales.
Tue, 25 Aug 2009 15:36:36 +0100
Case study: are Internet directory submissions still a good SEO method?
Do Internet directory links still have value when it comes to search engine rankings? Can you increase the position of your website in Google's search results by submitting your site to Internet directories? A small case study has some answers.
Tue, 18 Aug 2009 15:36:36 +0100
Optimizing your website is like working with a fitness coach
This week, you'll find out why optimizing your website is like working with a fitness coach. Is your website fit enough to get page one listings on Google?
Tue, 11 Aug 2009 15:36:36 +0100
The effect of the Yahoo/Microsoft deal on your website
The Yahoo/Microsoft deal will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get..
Tue, 04 Aug 2009 15:36:36 +0100
How to get much better results with Google AdWords
Google's AdWords system is a great way to get more website visitors. However, Google is also a business that needs to make money. That's why most people pay much more for their AdWords ads than they have to.
Tue, 28 Jul 2009 15:36:36 +0100
PageRank sculpting: does it still help you to get higher Google rankings?
This week, we're taking a look at PageRank sculpting with the rel=nofollow attribute. Does it still work and can it help you to get better rankings on Google? What do you have to change on your own website?
Tue, 21 Jul 2009 15:36:36 +0100
How to outrank websites that have more backlinks than your website
If you want to get high rankings on Google, it is necessary that many other websites link to your website. This is something that most webmasters know. What many webmasters still don't know is that a website that has only a few inbound links can outrank a website that has many inbound links.
Tue, 14 Jul 2009 15:36:36 +0100
Action plan: how to change the titles of your web pages to get more visitors
The titles that you use for your web pages are very important. Depending on the type of traffic that you want to attract, you should use different web page title types.
Tue, 07 Jul 2009 15:36:36 +0100
SEO is pointless if your website does not convert
Getting listed on Google's first result page is great. It's not so great when you find out that you get a lot of visitors through your high search engine rankings but only a few customers. Search engine optimization is pointless if your website does not convert visitors into customers. You'll actually lose a lot of money if you don't take the time to optimize the conversion rate of your website.
Tue, 30 Jun 2009 15:36:36 +0100
For how many keywords should you optimize a web page?
This week, we're taking a look at the number of keywords for which you should optimize a single page of your site. It is possible to optimize a web page for a single keyword and get rankings for many keywords.
Tue, 23 Jun 2009 15:36:36 +0100
How to save money with quickly created long tail keywords
If you choose the right keywords, then you will pay as little as possible for your ads and you will get more sales. This new tool helps you to quidkly create long tail keywords and keyword lists for Google AdWords.
Tue, 16 Jun 2009 15:36:36 +0100
A new keyword tool with a unique keyword database
This week, we're taking a look at a brand new keyword suggestion tool that uses a unique keyword database that no other tool on the Internet can offer you. Finding the best keywords for search engine optimization is crucial if you want to succeed with your website. That's why you should take a look at this tool.
Tue, 09 Jun 2009 15:36:36 +0100
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