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Free Weekly Search Engine Optimization SEO News
Weekly news about the latest search engine changes, how to get high search engines rankings and tips and tricks for good web design and ethical search engine optimization.
The tao of SEO: how to find the perfect balance
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It's the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between on-site factors and off-site factors.
Tue, 31 Jan 2012 15:36:36 +0100
Different keywords require different SEO tactics
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword.
Tue, 24 Jan 2012 15:36:36 +0100
How to find good keywords without keyword research tools
The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. There are several things that you should do before using a keyword suggestion tool.
Tue, 17 Jan 2012 15:36:36 +0100
New year resolutions: link building is just like getting in shape
The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.
Tue, 10 Jan 2012 15:36:36 +0100
The new year starts with shady ads on Google AdWords
A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012?
Tue, 03 Jan 2012 15:36:36 +0100
Happy Holidays!
In the news: webmasters are faking microformats, there seems to be another Panda update and more.
Tue, 27 Dec 2011 15:36:36 +0100
One year of search engine news: everything you need to know
This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google's +1 button and Google algorithm updates.
Tue, 20 Dec 2011 15:36:36 +0100
The most important Google ranking algorithm changes in 2011
2011 has been a very busy year for Google. Much has changed and if you want to make sure that your website gets enough visitors, you have to keep up with the latest changes. This week's article shows the most important Google changes that you should keep in mind.
Tue, 13 Dec 2011 15:36:36 +0100
New Google patent: does your site have references from trusted agents?
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button.
Tue, 06 Dec 2011 15:36:36 +0100
Five tips with examples: how to turn more visitors into customers
Getting many website visitors is not enough. Your website visitors must become buyers if you want to succeed on the Internet. This week's article shows you 5 easy tips that help you to improve the conversion rate of your web pages (with concrete examples).
Tue, 29 Nov 2011 15:36:36 +0100
Official Google information: 10 recent algorithm changes
Last week, Google published a list of 10 recent ranking algorithm changes. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? This week's article has the answers.
Tue, 22 Nov 2011 15:36:36 +0100
Google to penalize ad heavy websites - is your website at risk?
Matt Cutts, the head of Google's web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk?
Tue, 15 Nov 2011 15:36:36 +0100
Has your website been penalized by Google? Here's what you can do
Since Google's latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation.
Tue, 08 Nov 2011 15:36:36 +0100
Google's leaked quality rater handbook: 7 helpful tips
Last month, Google's latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google's requirements?
Tue, 01 Nov 2011 15:36:36 +0100
Official Google statements: how to optimize your web pages
In an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This week's article summarizes the most important SEO relevant statements of this session.
Tue, 25 Oct 2011 15:36:36 +0100
How search engines might weight the relevance of anchor texts
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
Tue, 18 Oct 2011 15:36:36 +0100
How spelling mistakes influence your rankings on Google
Spelling mistakes can have a negative effect on the positions of your web pages in Google's search results. In addition to this, there are many more quality signals that Google checks on your web pages.
Tue, 11 Oct 2011 15:36:36 +0100
Four steps to reach customers with Google in different countries
Getting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.
Tue, 04 Oct 2011 15:36:36 +0100
The impact of spammy backlinks on your Google rankings
Can low quality links or links from spammy websites have a negative effect on the rankings of your websites on Google? If spammy websites point to your site, should you act?
Tue, 27 Sep 2011 15:36:36 +0100
Lust, curiosity, prestige and forbidden fruits
Getting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.
Tue, 20 Sep 2011 15:36:36 +0100
Google +1 as a ranking factor: how it influences your website
Google has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website?
Tue, 13 Sep 2011 15:36:36 +0100
With Google's new sitelinks, the meta description tag becomes more important
Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.
Tue, 06 Sep 2011 15:36:36 +0100
Flash pages still won't get high rankings on Google
Some webmasters prefer to have a pure Flash website because they can look very impressive. Although Google can index Flash content to some extend, it is very unlikely that a Flash page will get high rankings on Google. Even the noscript tag won't help you.
Tue, 30 Aug 2011 15:36:36 +0100
Four types of backlinks that your website can get
Backlinks are still the most important factor when it comes to high rankings on Google. If you want to see your website on Google's first result page, then you must make sure that your site has as many good backlinks as possible. There are 4 different types of text links that can appear on a web page. You can use all of them to create a powerful backlink profile that will strengthen the position of your website on Google.
Tue, 23 Aug 2011 15:36:36 +0100
How to check if spammers abuse your website
A new type of spam cloaking is getting more popular: spammers hack into popular websites that have high rankings on Google and then insert keyword rich links and redirects to other websites. What can you do to make sure that your website is not abused by spammers?
Tue, 16 Aug 2011 15:36:36 +0100
Optimize your internal links to get higher search engine rankings
Optimizing the content of your web pages is important if you want to get high rankings on Google. Most people know that they have to work on web page titles, web page content and links from other sites. The internal link structure of a website is often overlooked although it has a big impact on the rankings of a website.
Tue, 09 Aug 2011 15:36:36 +0100
Why the iPhone 5 will fail (how to create linkworthy content)
If you want to get backlinks from other websites, your site must have link-worthy content. Other websites will only link to your site if there's something interesting on your web pages. This week's article helps you to create link-worthy content.
Tue, 02 Aug 2011 15:36:36 +0100
Google says that valid HTML code is a quality signal
Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn't matter. Last week, Google said that valid HTML code is a quality signal.
Tue, 26 Jul 2011 15:36:36 +0100
The risk of using dubious link-building services
You probably know the offers from companies who promise links from PR5-PR9 sites for a few dollars. This sounds like a very good offer and the websites look relatively credible. However, things that look too good to be true usually aren't true.
Tue, 19 Jul 2011 15:36:36 +0100
How Googlers review reconsideration requests
In an online forum, a Googler explained how Google reviews reconsideration requests. What can you do if your website has been penalized by Google and what does Google expect from you?
Tue, 12 Jul 2011 15:36:36 +0100
Official Google statement: don't obsess about PageRank
Many webmasters still care about the PageRank that is displayed in Google's toolbar. It's not wise to focus on that metric. Some days ago, Google published another official statement that made it clear that you should focus on other things than PageRank.
Tue, 05 Jul 2011 15:36:36 +0100
Outrun the bear: five steps to beat your competitors
Your website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. This week, you'll get concrete advice on how to outperform your competitors.
Tue, 28 Jun 2011 15:36:36 +0100
How many days does it take to get listed on Google's first result page?
Getting on Google's first result page is important if you want to get more website visitors. How long does it take to get listed on Google's first result page? There are four factors that influence the process.
Tue, 21 Jun 2011 15:36:36 +0100
Seven things that can help you with your link building campaign
Many people think that getting links is very difficult or that their website is not attractive enough to get backlinks. There are several things that you can do to get more backlinks to your website.
Tue, 14 Jun 2011 15:36:36 +0100
Everything you need to know about Google's +1 button
Google's +1 button is now available for websites. The new button will influence the position of your web pages in Google's search results. What exactly does this button do and how can you use it with your web pages?
Tue, 07 Jun 2011 15:36:36 +0100
Official Google statements: how to optimize your site
Google's Matt Cutts gave many SEO related tips in a live chat that was hosted on YouTube. This week's article contains all important statements that were made by Matt Cutts in that chat.
Tue, 31 May 2011 15:36:36 +0100
Is your website used by search engine spammers?
Spammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?
Tue, 24 May 2011 15:36:36 +0100
How to get more clicks on your Google listings
It's great if your website is listed on Google's first result page for the right keywords. It's not so great if nobody clicks on your listing because there's something wrong with it. There are some easy and some not-so-easy things that you can do to get more clicks on your Google listings.
Tue, 17 May 2011 15:36:36 +0100
Official Google advice: how to check if your contents pass Google's new quality requirements
Google has published some questions that will make it easier to find out if your content is good enough for Google's latest quality filter. Is your website okay or do you have to improve it?
Tue, 10 May 2011 15:36:36 +0100
Four ways to get natural backlinks
Google has become pretty good in detecting low quality web pages and links. If you use a link service that promises a lot of high PR links for little money or if you participate in a fully automated linking system, chances are that Google will penalize your website because you are trying to trick them. What can you do to get "natural" backlinks?
Tue, 03 May 2011 15:36:36 +0100
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