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Search Engine Watch
Keep updated with major stories about search engine marketing and search engines as published by Search Engine Watch.
Super Bowl Stat Time: Wolfram|Alpha Offers Stats Guide for Football Junkies
If you want Super Bowl stats, the self-described computational knowledge engine Wolfram|Alpha is the place to break down all the key Super Bowl 46 numbers before the New England Patriots and New York Giants game kicks off tomorrow night.
Sat, 04 Feb 2012 21:00:00 GMT
Google Docs Adds Offline Support for Android Devices
Google Docs now enabes users with Android smartphones and tablets to access their files offline. Google is adding the feature to help users access documents in their online Google Docs account at times when they may not have an Internet connection.
Sat, 04 Feb 2012 17:00:00 GMT
Google, Microsoft, Facebook Teaming Up to Fight Phishing
Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.
Sat, 04 Feb 2012 15:00:00 GMT
Steve Jobs Email to Google: Stop Recruiting Apple Employees
Former Apple CEO Steve Jobs emailed Google to ask the firm to stop trying to recruit its staff, according to court documents made public in an investigation into the hiring policies in place at several major technology companies.
Sat, 04 Feb 2012 13:00:00 GMT
Google Won't Pause New Privacy Policy - Should They Have To?
Google refuses to bend to EU regulators, who have asked the company to hold off on rolling out their new privacy policy. In the U.S., Google responded to a letter and attended a closed-door privacy briefing with members of Congress.
Fri, 03 Feb 2012 20:30:00 GMT
Valentine’s Day 2012 Ideas for Marketers
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
Fri, 03 Feb 2012 18:00:00 GMT
How Affiliate Sites Can Best Exploit SEO
Affiliate marketing is now an industry worth billions, although it’s fiercely competitive. Close analysis of relevant keywords can help you discover lucrative niches that may be overlooked in the rush for the big-ticket high traffic keywords.
Fri, 03 Feb 2012 14:00:00 GMT
Kick-Start Your PPC Campaign in 6 Easy Steps
Now is the perfect time to make changes, giving you a good few months of “normal” search traffic to analyze before major events like Christmas begin to make their presence known. Here are some tips to make your PPC campaign stand out from the crowd.
Fri, 03 Feb 2012 13:00:00 GMT
Trover: Local Search and Discovery Through Images
Trover is a new mobile local discovery app built around geotagged images. Trover’s CEO discusses possible futures for crowdsourced location-based search directories and the potential these new platforms to deliver more relevant, personalized ads.
Fri, 03 Feb 2012 12:00:00 GMT
Pot (Microsoft) Calls Kettle (Google) Black on Privacy
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.
Thu, 02 Feb 2012 21:00:00 GMT
Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong
A recent study by Carnegie Mellon University, MIT and Georgia Tech researchers found that 25 percent of tweets aren’t even worth reading, according to participants. They believe better filters will help. Actually, they have it all backwards.
Thu, 02 Feb 2012 20:00:00 GMT
Google Fined in France Because Google Maps is Free
A Paris court has ordered Google France and parent company Google Inc. to pay €500,000 ($660,000) in damages, after a two year court battle with French mapping company Bottin Cartographes over their unfair competition complaint.
Thu, 02 Feb 2012 19:00:00 GMT
How to Understand Your Google “Not Provided” Traffic
By using the process outlined in this article, you can get a very good understanding of what the Google “not provided” data is in regards to what types of queries people are entering. Not exact, but good enough to make some solid extrapolations.
Thu, 02 Feb 2012 14:00:00 GMT
Social TV Grows Up: Communities and Advertisers Flock
Several applications have sprung up that tie real-world actions to online communities, and allow for an experience that goes beyond the TV screen and into the palm of viewers’ hands. Here are a few applications that we see as category leaders.
Thu, 02 Feb 2012 13:00:00 GMT
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all platforms. These best practices will ensure a normalized version of your company’s anchor identity throughout search results.
Thu, 02 Feb 2012 12:00:00 GMT
Facebook IPO Show Ad Revenue Increased 69% in 2011
Facebook's 2011 advertising revenues were $3.1 billion, up 69 percent from the year before, according to the Menlo Park, CA-based firm's S-1 filing today for its initial public offering.
Thu, 02 Feb 2012 05:05:00 GMT
Pinterest Driving More Referral Traffic Than Google+ [Infographic]
Forget Google+. Pinterest is the hot new social network right now. Numerous reports agree that unique visitors to Pinterest are skyrocketing, and that Pinterest is driving more referral traffic than Google+, LinkedIn, Reddit, and YouTube.
Wed, 01 Feb 2012 21:00:00 GMT
Google to Talk Privacy Policy in Private with Congress
The great Google privacy policy change freak out continues. In the latest developments, Google has defended its changes in a letter to Congress, and will send two Google reps to Washington, D.C., to give a “closed-door briefing” on the new policy.
Wed, 01 Feb 2012 20:00:00 GMT
Search Ad Spending Could Hit $19.51 Billion in 2012 [Report]
Led by Google and aided by the Summer Olympics and national elections, search ad spending will grow 27 percent to $19.51 billion in 2012, according to a new eMarketer report. By 2016, U.S. search spending could approach $30 billion.
Wed, 01 Feb 2012 17:00:00 GMT
Link for People, Not Search Engines
There are hundreds of ways to build links the wrong way, and just as many ways to do it right. Your goal should be to be able to survive and thrive with or without Google. Never forget the quality, intent and relevancy of the link building process.
Wed, 01 Feb 2012 14:00:00 GMT
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